Business Units

Assessment and Planning

Assessment of the personnel and planning of the commercial organisation - Direct and / or indirect sales force:

1. Design of distribution networks;

 2. Definition of the resources to be hired by the sales network:

•  Type of resource, skills, profile, experience;
•  Remuneration.

3. Development of distribution networks:

•  Definition of territorial distribution;
•  Definition of scouting and recruitment methods;
•  Business Partner-BP Presentation to our Client.

4. Recruitment and selection of sales personnel:

•  Proposal Package drafting to be sent to BP candidates, in relation to the specific project
•  Definition of the details of the BP profiles to be hired
•  Screening in the ab2b proprietary databases
•  Scouting applications on the territorial
•  Recruitment of applicants, selection, verification, and shortlisting
•  Individual interviews in the field
•  Preparation of an Action Plan with the BP interested in the Project

 5. Presentation of the BP to our Client:

•  Drafting of the presentation of the Company Profile and the Action Plan agreed with the BP         to our Client;
•  Submission of candidates identified;

•  Support to our Client for the BP’s contractualization process;

•  Commercial support to the Business Partners, for the duration of the Agency contract.

Experiential Training

Experiential learning is fundamental to stimulate people creativity, involvement, attention and above all what is called "lateral thinking",  the ability to see things from a different point of view.

The experiential training methodologies (learning by doing and reflecting on what you do) are also essential in a streamlined transformation process as:

they involve the participants, leading them to find creative and constructive solutions;

transmit operational knowledge to participants in a short time and effectively;

they develop the "soft skills" of the participants (leadership, effective communication, problem solving, team working, time management) and their ability to manage stress;

they help the participants to transfer what they have acquired in the company they come from.

Thanks to the active involvement and simulations that reconstruct examples of typical business situations, the participants experiment the methodologies and tools and learn the behavioral skills functional to the improvement and realization of a lasting and sustainable change in their organizations. Our goal is to help to improve leadership, motivation and belonging to the working group with training dedicated to the development and enhancement of transversal skills essential for the individual and relational growth of the company employees.

We have experiential training programs for every type of request, both with more playful or more learning aspects. The benefits of team building are not limited to a productive purpose but they are bound to make each participant feel like a member of the group, raising their trust and sociability. Flexibility, creativity and our expertise are at the service of companies to create creative and innovative team building!

Each event is designed and created "ad hoc", where and when the customer wants, studying the activities based on the participants and the client's goal. An innovative work that remains sartorial and artisan.

• Trade Marketing: planning, development and management of activities
• Trade marketing services: tactical area
• Relational marketing: Loyalty & Incentive
• Specialist consulting in marketing and commercial sectors
• Relationship marketing: creative workshop